When we are running high on energy then soothing colors will suit us best as it provides balance. There have been various experiments done to prove the relation between color and human psychology, which has been proven to carry some effect however still some professionals find it hard to believe. In business it is a proven fact, when you want to influence the decision making power of customers, then certain colors will help you with this. Why do you think some brands retain their logo color even when they are opting for change in other fields? Could you image any color other than Red when speaking about Coca-Cola? Red is an action color as well as a natural stimulate which is why it works so well for Coca-Cola (as well as McDonald’s) if Red was not working, the big cola brand would have changed the color right away. Every color has a meaning of its own and it is very important that when putting together an advertising plan you decipher the meaning of each color in a way that will support your plan. Color is helpful when deciding whether something is meant for men or women. It has been long established that generally pink is associated with girls and blue with boys. Those who have been denying the science behind the color would also agree with this basic color diversification. We are so used to viewing colors around us that we don’t even bother to look into the fact of how it is affecting our decision making powers. If you take a closer look at the events then you will notice that certain colors really help in calming us down.
Here are some examples of Emotions and Colors used by various businesses:
Yellow: promotes optimism, clarity and warmth. Yellow is used by Nikon, Pennz oil, Best Buy, Hertz and McDonald’s to name a few.
Orange: is friendly, cheerful, and confidence. Orange is used by Hooters, Payless, UPS, Harley Davidson, and the Texas Long Horns to name a few
Red: is excitement, bold and youthful. Red is used by Exxon, Avis, K Mart, Kelloggs, Avis, Target and McDonalds to name a few. Red and Orange are natural appetite stimulates which is why so many fast food restaurants use these two colors.
Lavender: is creative, wise and imaginative. Pale Purple or Lavender are used by Barbie, Hallmark, Taco Bell, and Syfy again to name a few
Blue: Is trust, strength and dependable. Blue is used by Dell, JP Morgan, Lowes, HP, facebook, IBM and wal mart just to name a few.
Green: Is health, growth and peaceful. Green is whole foods, Tropicana, animal planet, and starbucks to name a few.
Off White: Is neutral, calm and balance. Off White is Honda, puma, golf, and abc to name a few.
One of our strongest senses is Visual
The next time you are out in the market just pay attention to your buying habits and you will realize that there are seve4ral products that you are buying just because you a were attracted towards the color of the package. Almost 90% of the purchasing decision is made by the color only. For businesses that have never paid much attention to emphasizing colors they must now look into the matter seriously and see what will be the best floor that will suit them! If you are still not sure then just check yourself out, how many industries you can identify just by the colors they use.
By going deep into the colors you will understand the meaning of each of them distinctly.
